Audience

We're speaking to artists who feel like they've missed their moment. The ones who still have the itch to create but feel held back. They’re juggling jobs, families, bills, and burnout.

What’s stopping them? Time. Cost. Confidence. Lack of tools. No space to make.

These aren’t beginners. They’re people who’ve been artists, but need a place to be reminded they still are.

We’re here to meet them where they are.

Methodology

• Interviewed the Director of Studio Two Three to understand the organization’s mission, community role, and future goals

• Observed members and artists in the space to see how they interact with the environment and each other

• Analyzed artist discussions and trends on social media platforms to identify common needs, values, and challenges in creative careers

• Synthesized insights to inform our strategic direction and creative recommendations

Insight

While millions pursue creative degrees and artistic passions, studies show that over 70% of artists eventually leave the arts due to financial instability, lack of support, or societal pressure to find “real” jobs. Yet, surveys consistently reveal that the majority still identify as creatives at heart. The dream doesn’t disappear—it gets deferred. The desire to create remains, waiting for time, tools, and encouragement to resurface.

Sizzle Reel

We filmed a quick sizzle reel capturing the energy and hands-on process of the Letterpress 101 class, showcasing the creativity, community, and charm of printmaking at Studio Two Three.

Experience

Interactive chalkboard with the prompt: “Share what you’ve been waiting to create.” The goal was to spark reflection and gently encourage artists to reconnect with their creative goals—reminding them that it’s never too late to return to their art.

Social